Case Study Houses were experiments in American residential architecture sponsored by Arts & Architecture magazine, which paid the best architects of the day to design and build cheap and efficient model homes. The initiative was part of the huge growth in demand for residential housing in the United States caused by the end of World War II and the return of millions of soldiers. Case Study House No. 10 was designed by Kemper Nomland & Kemper Nomland Jr. and built at 711 South San Rafael Ave in Pasadena between 1945 and 1947 as a residence for the architects' own family, who lived in the house for 18 years.